Prestige Sports Development Website

Prestige Sports Development encourages children throughout Cambridgeshire, Suffolk and Essex to get involved with sports inside and outside of school. They came to me to upgrade their dated website to help them expand their coverage from the local area.

Prestige Sports

The challenge

As Prestige Sports Development had expanded so much during their early years they had quickly outgrown their previous website which didn't match the professional and engaging image of the company. They have plans to grow their current client base and to attract more schools in their local area as well as further afield and wanted a website that would help them accomplish this mission.

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My Approach

Care was given to make sure that the Prestige brand was a lot stronger throughout the new website, their previous website was mainly black and white so they wanted to showcase their yellow and navy branding colours a lot more. The overall experience of the website was carefully designed to be much more image friendly and 'fun' so that it would appeal to their key target audience of parents and schools.

Interactive

Prestige Sports is a fairly large website containing a lot of information on the majority of its pages. To contrast the bulkiness of the previous design I sought to create a more airy look and feel by separating up the previously large content blocks into smaller, more user friendly content, relying on whitespace and clear headings to show information hierarchy.

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Prestige Sports Development website design

Making the website Responsive

The previous website was not responsive at all, and given the majority of users now browse websites on mobiles/tablets it was key to have a fully responsive website. Usability is especially key to mobile users as they tend to know what they are looking for when they arrive on a website which requires clear calls to action, navigation, clear headings and manageable blocks of content to ensure users find what they are looking for quickly and easily.

Prestige Sports mobile website
Prestige Sports mobile website
Prestige Sports mobile website

Visit the website

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