Laura Aimee Art Website and Branding

It is always nice to work with an artist as you have to strike the balance between a clean design that makes their work 'pop' whilst not making something so boring that the user loses interest.

Paint brushes in water and colouring pencils on desk

Starting with the blank canvas

Work on this project was going to happen in two separate parts, the first was to create Laura Aimee a logo from her signature so that she can begin using it on social media to get her brand image out to the public with her new artwork. The second part was to the create a clean website showcasing her wonderful artwork to the public.

Coloured plants

Designing the logo

The branding was obvious for Laura Aimee, being an artist her signature is one of the most symbolic and important features of her work. Converting a hand-written signature into a vector that would hold its own at any size and still be clear is never as simple as it sounds however and the subtle tweaks you have to make are always the most important.

Laura Aimee logo

Designing the website

Laura wanted a very modern looking website that is clean and friendly but with the focus being on her artwork. To accomplish this we used only whites and greys in the overall design which allowed the photos to provide the colour and really draw the focus of the eye.

Laura Aimee website design

Making the website Responsive

It was very important for the website to use high quality images to showcase Laura's artwork whilst also allowing the website to load quickly even when users are using their phone and may not have the best internet signal. We created a variety of different sized images for use on different screen resolutions so that the user was always able to see the subject clearly without having to wait forever for the images to load.

Laura Aimee's mobile website
Laura Aimee's mobile website
Laura Aimee's mobile website

"Simon at Minos Creative has been a delight to work with. He has been patient and understanding throughout the lengthy time it has taken for me to get my business up and running. He has also been very patient with creating and tweaking my logo until it was perfect. I am looking forward to working closely with him in the up and coming months creating the advertising media."

Laura Aimee, Laura Aimee Art