3 common SEO mistakes when using a CMS

Nowadays there are a lot of factors that contribute to how well your website performs on search engines and many of them are things that need to be done by your website developer or agency. However if you use a CMS system such as WordPress then there are a few simple techniques that you yourself can implement to improve your website search engine ranking that you may have missed.

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1. Empty or weak Title tag

The title tag is always offered by a CMS to be changed, it is the title that displays in the tab of a browser as well as in the search engine results. It should be an accurate and concise description of the page content and use the same keywords that are used in you main heading to provide maximum effect.

It is suggested that the title tag should be between 50-60 characters for it to display properly in search results and the optimal format for them is to be structured like so:
Primary keyword – Secondary keyword | Company name

If you don't set the title tag yourself, it will be assumed from the content on your page and so may not contain the keywords that you hoped the website would appear on search engines for.

Every page should have a unique title, if multiple pages have the same title as you haven't set them up correctly then it will severely hinder you search engine presence overall.

2. Adding Alt text to your images

One of the most common mistakes that I come across when looking at websites, especially ones that are using a CMS (Content Management System) system, is that the majority, if not all the images on the websites are lacking in Alt Text.

When you upload the images to your website you would be forgiven for thinking your work is complete when you see it correctly displaying on the screen. However, in SEO terms you are only 50% of the way there, you also need to access the properties of the image and add the Alt Text (alternative text).

Your Alt Text should simply contain a short description of what the image is about, this will allow the image to be correctly indexed by search engines as well as enable screen readers used by visually impaired users to understand the content of the image. They are also used when the image isn't loaded correctly.

3. Using your headings correctly

When it comes to content on a website, it can sometimes be useful to think of the days when writing essays at school, as the structure of your content should follow the same structure. When using a CMS you may come across lots of different heading styles to choose from and simply pick the one that looks nicest to you, Right?

Wrong, the different headings are different for a reason and they each have a role to play when it comes to SEO.

You should always have one H1 (Heading 1) on your website, this should be the page title and it is the most important in terms of SEO. This tells the search engines what the page content is all about and should contain your page's keywords. Think of this as the title to your essay.

The H2 (Heading 2) is then your subtitle, this tells the search engines that your content is now being broken up into more manageable sections for the user to understand and what the next section of content will be about.

This then continues for the other headings, as the number of the heading gets higher the importance of it in the search engines eyes also lessens. Other than H1, there is no limit to the amount of each type of heading you can use, but the structure should always be consistent, for example:

  • Heading 1
    • Heading 2
      • Heading 3
      • Heading 3
    • Heading 2
      • Heading 3
        • Heading 4

Conclusion

These are just 3 ways that you can quickly improve your CMS website's SEO performance and it is good to know the very basics to help your website improve in the rankings.

If you would like Minos Creative to take a much more in depth look at how we can improve your website's SEO performance then please get in touch.

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